Start-up Project | Team Project with Markus (Xiaoyi) Zhang & Clark (Xingpan) Jin | 2020-2023
VELO Luggage
$940,000+
on Kickstarter
VELO, the world’s first hard-side expandable suitcase
You may have bought various sizes and materials of luggage for different needs, but the truth is many of them are resting in the closet forever. VELO is the one right luggage that can Switch Between Sizes Instantly and go for any trip.
VELO can easily switch between 3 sizes: 16" Small Carry-on; 22" Medium Check-in; 26" Large Check-in. The patented expandable design of the suitcase comes from its extra-wide pop-up handle and the buttons on the top. Press the Button, you can either Pull to Expand or Compress to Reduce the size of VELO in Seconds.
Durability
The team developed a patented metal frame locking structure that not only prevents leaking but also significantly adds to the structural strength.
Easy to use
Simply press the button, and the handle will automatically pop up. Press the button underneath to transform the suitcase in just 2 seconds.
Accessories
Specially designed soft goods accessories fit the unique structure of VELO Luggage.
Timeline & Responsibilities
Participated in all stages, "*" marks main responsibilities
Marketing Research*
User Research
Interview*
Research
Structure Design
Product Design*
Brand VI Design*
Design
Functional Prototype
Engineering Prototype*
Manufacturing Prototype*
Test
Landing Page*
Advertising
Crowd-founding*
Marketing
A special thanks to my incredible teammates, Markus and Clark. Together, we faced many challenges and grew through them, ultimately turning this concept into reality. This journey will undoubtedly remain one of the most valuable experiences in our entire careers.
Process
